Nature of Task:
Persuasive texts are designed to position a point of view(opinion - thesis).
Texts that successfully persuade are usually highly emotive (emotional words + influence listener/audience emotions) and effectively balance opinions with facts (research- logos).
Persuasive texts can make sweeping generalisations (uniformed conclusion), rely on stereotypes and hyperbole and yet still seem credible.
This is because a combination of objective (facts) and subjective (opinion) information is usually used to persuade.
Careful use of repetition and high modality words(persuasion techniques) can emphatically convey the composer’s purpose if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources(ethos)(objective).
Moreover, effective incorporation of anecdotes(personal story), analogies (comparison) and inclusive language (we, us, ours - include the audience) (techniques) can personalise the message and help connect the composer and their text with its audience.
No comments:
Post a Comment